There's been a hue and cry over an Australian ad campaign, from Sydney ad agency Brandshop. In it, a woman is seen carrying an animated beaver around with her. She goes to the beach, the hairdresser's, the nail salon and a restaurant. The ad finishes with the woman giving her beaver a box of tampons as a gift. The ad signs off with the line: "You've only got one. So for the ultimate care down there, make it U." Explaining the ad's approach, Brandshop's managing director Gavin Larkin said "It was none of this stuff like running along beaches and riding horses," referring to euphemistic images used in sanitary pad ads. "We will stand out by being natural, is what we told them [the advertiser]."

Read the article about it here: The Sydney Morning Herald.

The ad campaign has received over 150 complaints since airing earlier this year. However, the increase in market share that has resulted from the campaign has ensured that the beaver will not be gotten rid of.

If you'd like to see what all the fuss is about—and why I adore this commercial, click below.